Assessing tourism industry training and education: the case of the tour operating sector in Kenya

Mayaka, Melphon (1999) Assessing tourism industry training and education: the case of the tour operating sector in Kenya. Coursework Master thesis, Victoria University of Technology.


This study examines the quality of skills in the tour operations sector of the tourism industry in Kenya. This quality assessment is carried out within the broad context of tourism in Kenya and Sub-Saharan Africa and is based on an assumption of sectoral differences in tourism training and education. The study employs different methods of data collection and analysis. A n employee survey, a Delphi type study and semistructured interviews are used to determine where the quality gaps exist, the preferred mode of provision, while at the same time examining the relevance of identified key international tourism training and education trends to Kenya's tourism systems. The results indicate a convergence of opinion between industry and the education providers to the effect that there are quality gaps in the development of skills in the tour operations sector. The study also identifies the need to standardise tourism training and education in Kenya. A national tourism training and education strategy is recommended. Government policy-makers, education providers and the tourism industry will find the results of the study useful.

Additional Information

Master of Business

Item type Thesis (Coursework Master thesis)
Subjects Historical > FOR Classification > 1302 Curriculum and Pedagogy
Historical > FOR Classification > 1506 Tourism
Historical > Faculty/School/Research Centre/Department > School of Hospitality Tourism and Marketing
Keywords Tourism, Tour guides, Training, Kenya
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