Focus on your Customer through Segmentation
Download
Full text for this resource is not available from the Research Repository.
Export
Hall, John and Winchester, Maxwell ORCID: 0000-0001-5458-517X
(2000)
Focus on your Customer through Segmentation.
The Australian and New Zealand Wine Industry Journal, 15 (2).
pp. 93-96.
ISSN 0819-2421
Item type | Article |
URI | https://vuir.vu.edu.au/id/eprint/21446 |
Subjects | Historical > FOR Classification > 0908 Food Sciences Historical > Faculty/School/Research Centre/Department > School of Hospitality Tourism and Marketing |
Keywords | consumer expectations purchase of wines, segments, wine industry, connoisseurs, aspirational drinkers, beverage wine consumers, new wine drinkers, wine market, marketing |
Download/View statistics | View download statistics for this item |
CORE (COnnecting REpositories)