Profiling the Special Event Nonattendee: An Initial Investigation
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Milner, Laura, Jago, Leo Kenneth and Deery, Margaret (2004) Profiling the Special Event Nonattendee: An Initial Investigation. Event Management: An International Journal, 8 (3). pp. 141-150. ISSN 1525-9951
Abstract
The current study uses the results of an origin-based survey to analyze those individuals who have not attended any special events within the last 5 years. The results indicate that those who do not go are older, retired, widowed, and have no children at home, in contrast to attendees who are younger, single, employed, and have children in the home. Implications for special events are discussed.
Item type | Article |
URI | https://vuir.vu.edu.au/id/eprint/2258 |
Official URL | http://www.ingentaconnect.com/content/cog/em/2003/... |
Subjects | Historical > Faculty/School/Research Centre/Department > Centre for Tourism and Services Research (CTSR) Historical > FOR Classification > 1503 Business and Management |
Keywords | ResPubID: 6995, special events, barriers, constraints, leisure nonparticipation, travel motivation |
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