Profiling the Special Event Nonattendee: An Initial Investigation

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Milner, Laura, Jago, Leo Kenneth and Deery, Margaret (2004) Profiling the Special Event Nonattendee: An Initial Investigation. Event Management: An International Journal, 8 (3). pp. 141-150. ISSN 1525-9951

Abstract

The current study uses the results of an origin-based survey to analyze those individuals who have not attended any special events within the last 5 years. The results indicate that those who do not go are older, retired, widowed, and have no children at home, in contrast to attendees who are younger, single, employed, and have children in the home. Implications for special events are discussed.

Item type Article
URI https://vuir.vu.edu.au/id/eprint/2258
Official URL http://www.ingentaconnect.com/content/cog/em/2003/...
Subjects Historical > Faculty/School/Research Centre/Department > Centre for Tourism and Services Research (CTSR)
Historical > FOR Classification > 1503 Business and Management
Keywords ResPubID: 6995, special events, barriers, constraints, leisure nonparticipation, travel motivation
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