Building city brands through sport events: Theoretical and empirical perspectives
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Westerbeek, Hans and Linley, Michael (2012) Building city brands through sport events: Theoretical and empirical perspectives. Journal of Brand Strategy, 1 (2). pp. 193-205. ISSN 2045-855X (print) 2045-8568 (online)
| Item type | Article |
| URI | https://vuir.vu.edu.au/id/eprint/23651 |
| Official URL | http://www.henrystewartpublications.com/jbs/v1 |
| Subjects | Historical > FOR Classification > 1505 Marketing Historical > Faculty/School/Research Centre/Department > Institute of Sport, Exercise and Active Living (ISEAL) |
| Keywords | ResPubID26546. city marketing, destination branding, event portfolio, brand personality, destination marketing |
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