Agents of change: An investigation of how craft breweries educate their consumers
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Watne, Torgeir (2012) Agents of change: An investigation of how craft breweries educate their consumers. In: ANZMAC 2012, 3 December 2012 - 5 December 2012, Adelaide, South Australia.
| Item type | Conference or Workshop Item (Paper) |
| URI | https://vuir.vu.edu.au/id/eprint/24124 |
| ISBN | 9780646563305 |
| Subjects | Historical > FOR Classification > 1505 Marketing Historical > Faculty/School/Research Centre/Department > College of Business |
| Keywords | ResPubID26416, craft brewery; alcohol; craft beer; consumer socialisation; socialisation agent; beer education; Victoria |
| Download/View statistics | View download statistics for this item |
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