Online Customer Satisfaction at Point-of-Purchase and Post-Purchase Phases
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Che Nawi, Noorshella, Tatnall, Arthur and Fong, Michelle Wye Leng (2014) Online Customer Satisfaction at Point-of-Purchase and Post-Purchase Phases. In: Marketing in the Cyber Era: Strategies and Emerging Trends. Ghorbani, Ali, ed. IGI Global, Hershey, Pennsylvania, pp. 216-228.
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| Item type | Book Section |
| URI | https://vuir.vu.edu.au/id/eprint/24555 |
| DOI | DOI: 10.4018/978-1-4666-4864-7.ch014 |
| Official URL | http://www.igi-global.com/chapter/online-customer-... |
| ISBN | 9781466648647 (print) 9781466648654 (online) |
| Subjects | Historical > FOR Classification > 1503 Business and Management Historical > FOR Classification > 1505 Marketing Historical > Faculty/School/Research Centre/Department > School of Management and Information Systems |
| Keywords | e-commerce, post-purchase, customer satisfaction, online shopping |
| Download/View statistics | View download statistics for this item |
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