Employer Branding for Successful Recruitment and Retention of Talented Academic Staff in Thai Universities

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Karun Kidrakam DBA.pdf - Accepted Version (5MB)

Kidrakarn, Karun (2014) Employer Branding for Successful Recruitment and Retention of Talented Academic Staff in Thai Universities. Other Degree thesis, Victoria University.

Abstract

Employer branding may be communicated in a variety of ways, but today it is an organisation’s website that is commonly used to convey the desired image. A website is commonly recognised as the first port of call for any potential employee. It should, therefore, be the first channel of communication undertaken by an employer branding strategy. This thesis reports on research investigating the use of websites by Thai universities and examines how a well-designed website can be used to efficiently communicate the employer brand as it is related to attracting and retaining talented academic staff in Thai universities.

Additional Information

Doctor of Business Administration

Item type Thesis (Other Degree thesis)
URI https://vuir.vu.edu.au/id/eprint/25843
Subjects Current > FOR Classification > 1503 Business and Management
Current > FOR Classification > 1505 Marketing
Historical > Faculty/School/Research Centre/Department > School of Management and Information Systems
Keywords Web design, websites, Internet, Website quality, accessibility, usability, academics, university ranking, attraction, online recruitment, brand identity, brand image, employees, marketing, Thailand
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