Beer, Wine or Alcohol? Drinking and identity for Australian Twitter users

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Watne, Torgeir and Cheong, Marc (2013) Beer, Wine or Alcohol? Drinking and identity for Australian Twitter users. In: Australia New Zealand Marketing Academy Conference 2013 : proceedings, 01 December 2013-04 December 2013, Adelaide Hilton, Adelaide, South Australia.

Item type Conference or Workshop Item (Paper)
URI https://vuir.vu.edu.au/id/eprint/26036
Official URL http://pandora.nla.gov.au/pan/25410/20140311-1105/...
ISBN 9780646563305
Subjects Historical > FOR Classification > 1505 Marketing
Historical > Faculty/School/Research Centre/Department > Faculty of Business and Law
Keywords alcohol; identity; social media; young consumers; Twitter
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