Strategies for Adopting Consumer-generated Media in Small-sized to Medium-sized Tourism Enterprises
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Burgess, Stephen 
ORCID: 0000-0001-8998-9772, Sellitto, Carmine ORCID: 0000-0001-6119-9242, Cox, Carmen and Buultjens, Jeremy
(2014)
Strategies for Adopting Consumer-generated Media in Small-sized to Medium-sized Tourism Enterprises.
International Journal of Tourism Research.
ISSN 1099-2340
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| Item type | Article |
| URI | https://vuir.vu.edu.au/id/eprint/26958 |
| DOI | 10.1002/jtr.2008 |
| Subjects | Historical > FOR Classification > 1505 Marketing Historical > FOR Classification > 1506 Tourism Historical > Faculty/School/Research Centre/Department > College of Business |
| Keywords | strategy; CGM; consumers; online technologies; framework |
| Citations in Scopus | 18 - View on Scopus |
| Download/View statistics | View download statistics for this item |
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