Strategies for Adopting Consumer-generated Media in Small-sized to Medium-sized Tourism Enterprises

Burgess, Stephen ORCID: 0000-0001-8998-9772, Sellitto, Carmine ORCID: 0000-0001-6119-9242, Cox, Carmen and Buultjens, Jeremy (2014) Strategies for Adopting Consumer-generated Media in Small-sized to Medium-sized Tourism Enterprises. International Journal of Tourism Research. ISSN 1099-2340

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Item type Article
URI https://vuir.vu.edu.au/id/eprint/26958
DOI https://doi.org/10.1002/jtr.2008
Subjects Historical > FOR Classification > 1505 Marketing
Historical > FOR Classification > 1506 Tourism
Historical > Faculty/School/Research Centre/Department > College of Business
Keywords strategy; CGM; consumers; online technologies; framework
Citations in Scopus 15 - View on Scopus
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