Do Australian pharmaceutical retail brands have different psychographic segmentation profiles?

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Winchester, Maxwell ORCID: 0000-0001-5458-517X and Lees, Gavin (2014) Do Australian pharmaceutical retail brands have different psychographic segmentation profiles? In: ANZMAC Annual Conference 2014 : Agents of Change, 01 December 2014-03 December 2014, Brisbane.

Item type Conference or Workshop Item (Paper)
URI https://vuir.vu.edu.au/id/eprint/27203
Official URL http://www.anzmac.org/_resourceitems/1423706904ANZ...
Subjects Historical > FOR Classification > 1505 Marketing
Historical > Faculty/School/Research Centre/Department > College of Business
Keywords pharmacies; target marketing; targeting; Australia; pharmaceutical industry; pharmacy industry; consumers; consumer attitudes
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