Segmenting and targeting in Australia: Are political supporters really all that different?
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Lees, Gavin and Winchester, T (2014) Segmenting and targeting in Australia: Are political supporters really all that different? In: ANZMAC, 01 December 2014-03 December 2014, Gold Coast, Australia.
| Item type | Conference or Workshop Item (Paper) |
| URI | https://vuir.vu.edu.au/id/eprint/27259 |
| Official URL | http://www.anzmac.org/_resourceitems/1423706904ANZ... |
| Subjects | Historical > FOR Classification > 1505 Marketing Historical > FOR Classification > 1606 Political Science Historical > Faculty/School/Research Centre/Department > College of Business |
| Keywords | marketing techniques; population segmentation; consumer behaviour; political market |
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