#Brand engagement or @Personal engagement? How Australian ‘Mass Brewers’ and ‘Craft Brewers’ Communicate with Consumers through Twitter
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Watne, Torgeir, Cheong, Marc and Turner, W (2014) #Brand engagement or @Personal engagement? How Australian ‘Mass Brewers’ and ‘Craft Brewers’ Communicate with Consumers through Twitter. In: AM2014 Doctoral Colloquium, 07 July 2014-10 July 2014, Bournemouth University, Dorset, England.
Abstract
Title on paper: '#Brand or @User? How Australian ‘Mass Brewers’ and ‘Craft Brewers’ Communicate with Consumers through Twitter'. Title is referenced/indexed in proceedings as: '#Brand engagement or @Personal engagement? How Australian ‘Mass Brewers’ and ‘Craft Brewers’ Communicate with Consumers through Twitter'
| Item type | Conference or Workshop Item (Paper) |
| URI | https://vuir.vu.edu.au/id/eprint/28921 |
| Official URL | https://marketing.conference-services.net/resource... |
| Subjects | Historical > FOR Classification > 1505 Marketing Historical > Faculty/School/Research Centre/Department > College of Business |
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