Strategic Sport Marketing

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Shilbury, D, Westerbeek, Hans ORCID: 0000-0001-5092-9676, Quick, S, Funk, D and Karg, A (2014) Strategic Sport Marketing. (4th ed.) Sport Management Series . Allen & Unwin, Sydney.

Item type Book
URI https://vuir.vu.edu.au/id/eprint/29445
Edition 4th
Official URL https://www.allenandunwin.com/browse/books/general...
ISBN 9781743314777
Subjects Historical > FOR Classification > 1504 Services
Historical > FOR Classification > 1505 Marketing
Current > Division/Research > College of Sports and Exercise Science
Keywords sport management; sports promotion; sponsorship; customer service; social media
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