A Conceptual Model for Sport Services Marketing Research: Integrating Quality, Value and Satisfaction

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Westerbeek, Hans ORCID: 0000-0001-5092-9676 and Shilbury, D (2003) A Conceptual Model for Sport Services Marketing Research: Integrating Quality, Value and Satisfaction. International Journal of Sports Marketing and Sponsorship, 5 (1). 3 - 23. ISSN 1464-6668

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Item type Article
URI https://vuir.vu.edu.au/id/eprint/29465
DOI 10.1108/IJSMS-05-01-2003-B002
Official URL https://www.emeraldinsight.com/doi/abs/10.1108/IJS...
Subjects Historical > FOR Classification > 1504 Services
Historical > FOR Classification > 1505 Marketing
Current > Division/Research > College of Sports and Exercise Science
Keywords relationship quality; service quality; macro models; customer satisfaction
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