Key success factors in bidding for hallmark sporting events

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Westerbeek, Hans ORCID: 0000-0001-5092-9676, Turner, Paul ORCID: 0000-0003-4504-2338 and Ingerson, Lynley (2002) Key success factors in bidding for hallmark sporting events. International Marketing Review, 19 (3). 303 - 322. ISSN 0265-1335

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Item type Article
URI https://vuir.vu.edu.au/id/eprint/29467
DOI 10.1108/02651330210430712
Official URL http://www.emeraldinsight.com/doi/abs/10.1108/0265...
Subjects Historical > FOR Classification > 1504 Services
Historical > FOR Classification > 1505 Marketing
Current > Division/Research > College of Sports and Exercise Science
Keywords event management; competition management; event bidding process
Citations in Scopus 71 - View on Scopus
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