Is sponsorship retention dependent on the geographic location of the sports facility?

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Westerbeek, Hans ORCID: 0000-0001-5092-9676 (2000) Is sponsorship retention dependent on the geographic location of the sports facility? Journal of Marketing Communications, 6 (1). 53 - 68. ISSN 1352-7266

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Item type Article
URI https://vuir.vu.edu.au/id/eprint/29470
DOI 10.1080/135272600345552
Official URL http://www.tandfonline.com/doi/abs/10.1080/1352726...
Subjects Historical > FOR Classification > 1504 Services
Historical > FOR Classification > 1505 Marketing
Current > Division/Research > College of Sports and Exercise Science
Keywords location dependency; sport sponsorship
Citations in Scopus 2 - View on Scopus
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