The dynamics of brand choice behaviour in selected personal care products in urban Philippines

Gutierrez, Ben Paul Baltazar (1998) The dynamics of brand choice behaviour in selected personal care products in urban Philippines. Other Degree thesis, Victoria University of Technology.

Abstract

This thesis investigates the dynamics of brand choice behaviour in shampoo and toothpaste products in urban Philippines. A review of theories highlights that American researchers dominate in brand choice literature and very few studies consider the context of less developed countries.

Additional Information

Doctor of Business Administration

Item type Thesis (Other Degree thesis)
URI https://vuir.vu.edu.au/id/eprint/30251
Subjects Current > FOR Classification > 1505 Marketing
Historical > Faculty/School/Research Centre/Department > Faculty of Business and Law
Keywords brand choice, shampoo, toothpaste, purchasing decisions, consumption, consumers, consumer behaviour, consumer decision making, brands, mathematical models, usage patterns, attiudinal profiles, consideration sets, Philippines, Manila
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