The Diffusion of New Technology amongst Small-and Medium-Sized Hotels (SMHs) in Malaysia

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Ayob, Mohd Faizal ORCID: 0000-0002-7778-9033 (2016) The Diffusion of New Technology amongst Small-and Medium-Sized Hotels (SMHs) in Malaysia. In: International Conference on Information and Communication Technologies in Tourism PhD Workshop, 02 February 2016-05 February 2016, Bilbao, Spain.


This study aims to explore the adoption and implementation of new technology amongst SMHs in Malaysia. The Multiple-case study will be employed as a research methodology and six SMHs have been selected. The findings will benefit the Malaysian hotel industry by providing critical information to SMHs to decide whether they should strategically invest to adopt and implement the new technology. The study, thus makes a contribution to the theory development and practices within the diffusion of technology and provide the future research directions.

Additional Information

Conference Theme: eTourism: Empowering Places

Item type Conference or Workshop Item (Paper)
Official URL
Subjects Historical > FOR Classification > 1503 Business and Management
Historical > FOR Classification > 1505 Marketing
Historical > FOR Classification > 1506 Tourism
Historical > Faculty/School/Research Centre/Department > College of Business
Keywords Malaysian hotel industry; Information and Communication Technologies; ICT; hotel performance; internet technologies; management
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