Corporate hospitality at special events : is it fundamental in B2B marketing communications or just 'froth And bubble'?
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Drake, Colin, Jago, L and Deery, M (2009) Corporate hospitality at special events : is it fundamental in B2B marketing communications or just 'froth And bubble'? In: International Event Management Summit - Meeting the challenge of sustainable development : how do public and corporate events engage with the global agenda?, 06 July 2009-07 July 2009, Surfers Paradise, Queensland.
Abstract
Sustainable development and events proceeedings of the ACEM 5th International Event Management Summit -- Incorporating: Fifth International Event Management Research Conference 6th-7th July 2009 & Third Event Education and Research Network Australasia Symposium 8th July 2009
| Item type | Conference or Workshop Item (Paper) |
| URI | https://vuir.vu.edu.au/id/eprint/30790 |
| Official URL | https://www.uts.edu.au/sites/default/files/article... |
| ISBN | 9780980386080 |
| Subjects | Historical > FOR Classification > 1504 Services Historical > FOR Classification > 1505 Marketing Historical > Faculty/School/Research Centre/Department > Centre for Tourism and Services Research (CTSR) |
| Keywords | commercial interpersonal relationships; business to business marketing programs; relationship marketing; Australia |
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