A Choquet Integral Toolbox and Its Application in Customer Preference Analysis

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Vu, Huy Quan ORCID: 0000-0003-1947-2879, Beliakov, G and Li, G (2014) A Choquet Integral Toolbox and Its Application in Customer Preference Analysis. In: Data Mining Applications with R. Zhao, Y and Cen, Y, eds. Academic Press, Waltham, Massachusetts, pp. 247-272.

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Item type Book Section
URI https://vuir.vu.edu.au/id/eprint/32428
DOI 10.1016/B978-0-12-411511-8.00009-8
Official URL http://www.sciencedirect.com/science/article/pii/B...
ISBN 9780124115118
Subjects Historical > FOR Classification > 0801 Artificial Intelligence and Image Processing
Historical > FOR Classification > 1503 Business and Management
Historical > FOR Classification > 1505 Marketing
Current > Division/Research > College of Science and Engineering
Keywords customers; preferences; consumers; consumer behaviour; decision making; multiple-criteria decision-making; fuzzy measure; data mining
Citations in Scopus 12 - View on Scopus
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