The Dynamics of Successful Events - The Experts' Perspective

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Ensor, John, Robertson, Martin and Ali-Knight, Jane (2007) The Dynamics of Successful Events - The Experts' Perspective. Managing Leisure, 12 (2/3). pp. 223-235. ISSN 1360-6719


Interviews with key leaders formed the basis of this exploratory research to elicit and identify the key factors that festival leaders perceive as the characteristics of creative and innovative festivals. The sample study was of composed of three key festival experts. This included two directors from two large festivals occurring at different times of the year in Edinburgh. Both directors have a well established leadership history in their respective festival. In addition one additional interviewee had responsibility for the strategic development of art events and festivals at a national level (2006). Repertory Grids were employed to identify key constructs that festival leaders hold of the arena in which they work. Six key areas emerge from the constructs identified. These are leadership, focus, relationship with the community, decision making, funding, and history of the festival. Leadership had the highest rating and the sub categories identified within this were independence, freedom and culture. Focus of the event and relationship with the community were, respectively, the next most highly rated constructs.

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Item type Article
DOI 10.1080/13606710701406550
Official URL
Subjects Historical > FOR Classification > 1599 Other Commerce Management, Tourism and Services
Historical > FOR Classification > 1505 Marketing
Historical > Faculty/School/Research Centre/Department > School of Hospitality Tourism and Marketing
Keywords ResPubID14471, festival leaders, creative and innovative festivals, Edinburgh, strategic festival development, community relationships, decision making, festival funding
Citations in Scopus 12 - View on Scopus
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