Building a sense of community through sport programming and special events: the role of sport marketing in contributing to social capital
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Schwarz, Eric 
ORCID: 0000-0002-2035-7723
(2009)
Building a sense of community through sport programming and special events: the role of sport marketing in contributing to social capital.
International Journal of Entrepreneurship and Small Business, 7 (4).
478 - 487.
ISSN 1476-1297
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| Item type | Article |
| URI | https://vuir.vu.edu.au/id/eprint/33350 |
| DOI | 10.1504/IJESB.2009.023364 |
| Official URL | http://www.inderscienceonline.com/doi/abs/10.1504/... |
| Subjects | Historical > FOR Classification > 1504 Services Historical > FOR Classification > 1505 Marketing Historical > Faculty/School/Research Centre/Department > Institute of Sport, Exercise and Active Living (ISEAL) |
| Keywords | social sciences; social psychology; sport management |
| Citations in Scopus | 7 - View on Scopus |
| Download/View statistics | View download statistics for this item |
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