Building a sense of community through sport programming and special events: the role of sport marketing in contributing to social capital

Schwarz, Eric ORCID: 0000-0002-2035-7723 (2009) Building a sense of community through sport programming and special events: the role of sport marketing in contributing to social capital. International Journal of Entrepreneurship and Small Business, 7 (4). 478 - 487. ISSN 1476-1297

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Item type Article
URI https://vuir.vu.edu.au/id/eprint/33350
DOI https://doi.org/10.1504/IJESB.2009.023364
Official URL http://www.inderscienceonline.com/doi/abs/10.1504/...
Subjects Historical > FOR Classification > 1504 Services
Historical > FOR Classification > 1505 Marketing
Historical > Faculty/School/Research Centre/Department > Institute of Sport, Exercise and Active Living (ISEAL)
Keywords social sciences; social psychology; sport management
Citations in Scopus 5 - View on Scopus
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