Social marketing as a catalyst for building new relationships between sport practitioners and academicians

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Schwarz, Eric ORCID: 0000-0002-2035-7723 and Branch, DD (2011) Social marketing as a catalyst for building new relationships between sport practitioners and academicians. Journal of Applied Marketing Theory, 2 (2). 56 - 67. ISSN 2151-3236

Item type Article
URI https://vuir.vu.edu.au/id/eprint/33353
Official URL http://www.jamt-online.org/OJS/index.php/JAMT/arti...
Subjects Historical > FOR Classification > 1504 Services
Historical > FOR Classification > 1505 Marketing
Historical > Faculty/School/Research Centre/Department > Institute of Sport, Exercise and Active Living (ISEAL)
Current > Division/Research > College of Sports and Exercise Science
Keywords sport marketing; partnerships; collaboration; communication; conceptualization; intellectual conflict
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