An Exploratory Analysis of the Factors that Influence Food Choice Among Young Women

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O'Mahony, Barry G and Hall, John (2007) An Exploratory Analysis of the Factors that Influence Food Choice Among Young Women. Journal of Hospitality and Tourism Administration, 8 (2). pp. 51-72. ISSN 15256480


Food sales represent a significant proportion of hospitality industry income; however, little research has been conducted into the factors that influence food purchasing behaviour. This study employed a sequential mixed method research design to identify the factors that influence food choice among 18-30-year-old females. The study is important because this age group has considerable spending power and has been found to have different consumption priorities to their male counterparts. While confirming the importance of previous studies, this study found that physical health, time, marketing, price, and the quality of food are major factors of influence in the purchasing and consumption decision.

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Item type Article
DOI 10.1300/J149v08n02_03
Official URL
Subjects Historical > SEO Classification > 9003 Tourism
Historical > FOR Classification > 2002 Cultural Studies
Historical > FOR Classification > 1505 Marketing
Historical > Faculty/School/Research Centre/Department > School of Hospitality Tourism and Marketing
Keywords ResPubID13487, Food choice, physical health, culture, taste, social status, convenience
Citations in Scopus 11 - View on Scopus
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