City branding durch Sportevents

Download
Full text for this resource is not available from the Research Repository.
Export

Linley, Michael ORCID: 0000-0001-5278-1177 (2014) City branding durch Sportevents. In: Marken und Sport : Aktuelle Aspekte der Markenführung im Sport und mit Sport. Pruess, H, Huber, F, Schunk, H and Konecke, T, eds. Springer Gabler, Weisbaden, pp. 235-254.

Dimensions Badge

Altmetric Badge

Additional Information

Chapter is in German
Item type Book Section
URI https://vuir.vu.edu.au/id/eprint/34127
DOI 10.1007/978-3-8349-3695-0_12
ISBN 9783834927514
Subjects Historical > FOR Classification > 1106 Human Movement and Sports Science
Historical > FOR Classification > 1505 Marketing
Current > Division/Research > College of Sports and Exercise Science
Keywords Sports marketing; Brand management; City branding; Sport events
Download/View statistics View download statistics for this item

Search Google Scholar

Repository staff login

CORE (COnnecting REpositories)