SME buying behaviour: Literature review and an application agenda

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Ozmen, ES, Oner, MA, Khosrowshahi, Farzad and Underwood, J (2013) SME buying behaviour: Literature review and an application agenda. The Marketing Review, 13 (2). 207 - 227. ISSN 1469-347X

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Item type Article
URI https://vuir.vu.edu.au/id/eprint/34138
DOI https://doi.org/10.1362/146934713X13699019904768
Official URL https://doi.org/10.1362/146934713X13699019904768
Subjects Historical > FOR Classification > 1505 Marketing
Current > Division/Research > College of Science and Engineering
Keywords small and medium enterprises; maketing management; consumption behaviour; buying attitude; customer belief
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