“It’s time”: revolution and evolution in Australian political advertising
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White, Leanne (2016) “It’s time”: revolution and evolution in Australian political advertising. Journal of Historical Research in Marketing, 8 (3). 375 - 395. ISSN 1755-750X
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Item type | Article |
URI | https://vuir.vu.edu.au/id/eprint/34593 |
DOI | 10.1108/JHRM-08-2015-0034 |
Official URL | http://www.emeraldinsight.com/doi/full/10.1108/JHR... |
Subjects | Historical > FOR Classification > 1505 Marketing Historical > Faculty/School/Research Centre/Department > College of Business |
Keywords | campaign; slogan; semiotics; political communication |
Citations in Scopus | 1 - View on Scopus |
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