An Investigation of the Success of Targeting Newspapers and Efficiency of Advertising in Ireland

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Winchester, Maxwell ORCID logoORCID: https://orcid.org/0000-0001-5458-517X and Lees, Gavin (2016) An Investigation of the Success of Targeting Newspapers and Efficiency of Advertising in Ireland. Journal of Promotion Management, 22 (5). 620 - 636. ISSN 1049-6491

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Item type Article
URI https://vuir.vu.edu.au/id/eprint/34651
DOI 10.1080/10496491.2016.1185490
Official URL http://www.tandfonline.com/doi/full/10.1080/104964...
Subjects Historical > FOR Classification > 1505 Marketing
Historical > Faculty/School/Research Centre/Department > College of Business
Keywords segmentation; target market; positioning strategy
Citations in Scopus 4 - View on Scopus
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