Electronic Commerce and Business-to-Consumer( B2C) Relations

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Burgess, Stephen and Karanasios, Stan (2008) Electronic Commerce and Business-to-Consumer( B2C) Relations. Journal of Electronic Commerce in Organizations, 6 (4). pp. 1-7. ISSN 1539-2937


This article discusses some of the recent trends in relation the role that electronic commerce can play in business-to-consumer (B2C) relations, including the importance of understanding the behaviour of online customers and the role that e-commerce can play in managing customer relationships online. The article serves as an introduction to this special edition of the journal, which examined the use of electronic commerce in dealings with consumers.

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Item type Article
URI https://vuir.vu.edu.au/id/eprint/3543
DOI 10.4018/jeco.2008100101
Subjects Historical > Faculty/School/Research Centre/Department > School of Management and Information Systems
Historical > FOR Classification > 1503 Business and Management
Historical > SEO Classification > 8999 Other Information and Communication Services
Keywords ResPubID15741, business to consumer (B2C) relations, customer behaviour, customer relationship management (CRM), electronic commerce
Citations in Scopus 1 - View on Scopus
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