Destination branding through sport: comparing Melbourne and Delhi

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Westerbeek, Hans ORCID: 0000-0001-5092-9676 and Linley, Michael ORCID: 0000-0001-5278-1177 (2010) Destination branding through sport: comparing Melbourne and Delhi. In: Deutscher Sportokonomie-Kongress Markenmanagement im Sport, 17 November 2010-19 November 2010, Cologne, Germany.

Item type Conference or Workshop Item (Paper)
URI https://vuir.vu.edu.au/id/eprint/35951
Subjects Historical > FOR Classification > 1504 Services
Historical > FOR Classification > 1505 Marketing
Historical > Faculty/School/Research Centre/Department > Institute of Sport, Exercise and Active Living (ISEAL)
Current > Division/Research > College of Sports and Exercise Science
Keywords sports marketing
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