Australian retailers need to engage with private labels to achieve competitive difference

Miranda, Mario J and Joshi, Malay (2003) Australian retailers need to engage with private labels to achieve competitive difference. Asia Pacific Journal of Marketing and Logistics, 15 (3). pp. 34-47. ISSN 1355-5855

Abstract

Private label growth in Australia has not kept pace with the growth in private labels elsewhere. This research paper establishes that the odds of a consumer being highly pleased with a store label product when they are supportive of the quality of private labels, is more than the odds of the consumer being highly satisfied when purchasing private label products simply because they are priced significantly lower than manufacturer brands. It would therefore be useful for Australian retailers to increase investment in private label programs including changing their customers' attitudes to the quality of private labels if they are to stay competitive.

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Item type Article
URI https://vuir.vu.edu.au/id/eprint/363
DOI https://doi.org/10.1108/13555850310764999
Official URL https://www.emerald.com/insight/content/doi/10.110...
Subjects Historical > RFCD Classification > 350000 Commerce, Management, Tourism and Services
Historical > Faculty/School/Research Centre/Department > School of Economics and Finance
Historical > FOR Classification > 1505 Marketing
Historical > Faculty/School/Research Centre/Department > School of Hospitality Tourism and Marketing
Keywords private labels, store loyalty, Australian, retail, marketing, consumer attitudes, retail, retailers, retailing, stores, marketing
Citations in Scopus 22 - View on Scopus
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