Brand user profiles seldom change and seldom differ

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Anesbury, Zachary William ORCID: 0000-0001-9838-4628, Winchester, Maxwell ORCID: 0000-0001-5458-517X and Kennedy, R (2017) Brand user profiles seldom change and seldom differ. Marketing Letters, 28 (4). 523 - 535. ISSN 0923-0645

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Item type Article
DOI 10.1007/s11002-017-9437-2
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Subjects Historical > FOR Classification > 1505 Marketing
Historical > Faculty/School/Research Centre/Department > College of Business
Keywords brand user profiles; marketing theory
Citations in Scopus 11 - View on Scopus
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