Brand user profiles seldom change and seldom differ

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Anesbury, Z, Winchester, Maxwell ORCID: 0000-0001-5458-517X and Kennedy, R (2017) Brand user profiles seldom change and seldom differ. Marketing Letters, 28 (4). 523 - 535. ISSN 0923-0645

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Item type Article
URI https://vuir.vu.edu.au/id/eprint/36348
DOI https://doi.org/10.1007/s11002-017-9437-2
Official URL https://link.springer.com/article/10.1007/s11002-0...
Subjects Historical > FOR Classification > 1505 Marketing
Historical > Faculty/School/Research Centre/Department > College of Business
Keywords brand user profiles; marketing theory
Citations in Scopus 11 - View on Scopus
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