Brand user profiles seldom change and seldom differ
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Anesbury, Z, Winchester, Maxwell ORCID: 0000-0001-5458-517X and Kennedy, R
(2017)
Brand user profiles seldom change and seldom differ.
Marketing Letters, 28 (4).
523 - 535.
ISSN 0923-0645
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Item type | Article |
URI | https://vuir.vu.edu.au/id/eprint/36348 |
DOI | https://doi.org/10.1007/s11002-017-9437-2 |
Official URL | https://link.springer.com/article/10.1007/s11002-0... |
Subjects | Historical > FOR Classification > 1505 Marketing Historical > Faculty/School/Research Centre/Department > College of Business |
Keywords | brand user profiles; marketing theory |
Citations in Scopus | 11 - View on Scopus |
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