Marketing implications of playing regular season games in international markets: losing “home” domestic advantage or gaining “away” international advantage?
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Schwarz, Eric 
ORCID: 0000-0002-2035-7723
(2018)
Marketing implications of playing regular season games in international markets: losing “home” domestic advantage or gaining “away” international advantage?
In:
Routledge Handbook of International Sport Business.
Dodds, Mark, Heisey, Kevin and Ahonen, A, eds.
Routledge, Abingdon, Oxon, pp. 79-86.
| Item type | Book Section |
| URI | https://vuir.vu.edu.au/id/eprint/37367 |
| Official URL | https://www.taylorfrancis.com/books/e/978131748653... |
| ISBN | 9781138891548 |
| Subjects | Historical > FOR Classification > 1504 Services Historical > FOR Classification > 1505 Marketing Historical > Faculty/School/Research Centre/Department > Institute of Sport, Exercise and Active Living (ISEAL) |
| Keywords | business; economics; sport business; international business; sports teams; domestic fans; travel; athletes |
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