Advanced Theory and Practice in Sport Marketing

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Schwarz, Eric ORCID logoORCID: https://orcid.org/0000-0002-2035-7723 and Hunter, JD (2018) Advanced Theory and Practice in Sport Marketing. (3rd ed.) Routledge, Abingdon, Oxon.

Item type Book
URI https://vuir.vu.edu.au/id/eprint/37368
Edition 3rd
Official URL https://www.routledge.com/Advanced-Theory-and-Prac...
ISBN 9781138061569
Subjects Historical > FOR Classification > 1503 Business and Management
Historical > FOR Classification > 1504 Services
Historical > FOR Classification > 1505 Marketing
Historical > Faculty/School/Research Centre/Department > Institute of Sport, Exercise and Active Living (ISEAL)
Keywords sports marketing; marketing
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