Qantas still calls Australia home: The spirit of Australia and the flying kangaroo

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White, Leanne (2018) Qantas still calls Australia home: The spirit of Australia and the flying kangaroo. Tourist Studies, 18 (3). 261 - 274. ISSN 1468-7976

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Item type Article
URI https://vuir.vu.edu.au/id/eprint/37435
DOI https://doi.org/10.1177/1468797618785617
Official URL https://journals.sagepub.com/doi/full/10.1177/1468...
Subjects Historical > FOR Classification > 1505 Marketing
Historical > FOR Classification > 1506 Tourism
Historical > Faculty/School/Research Centre/Department > College of Business
Keywords television advertising; advertising campaigns; airline company; tourism company; Australian signifiers
Citations in Scopus 2 - View on Scopus
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