Market or society? Dual orientations and the impact on innovativeness in media organizations

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Leenders, MAAM, Farrell, Mark ORCID: 0000-0002-4561-9451 and van der Wurff, R (2017) Market or society? Dual orientations and the impact on innovativeness in media organizations. Journal of Strategic Marketing, 25 (5-6). 439 - 453. ISSN 0965-254X

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Item type Article
URI https://vuir.vu.edu.au/id/eprint/37783
DOI https://doi.org/10.1080/0965254X.2016.1149209
Official URL https://www.tandfonline.com/doi/abs/10.1080/096525...
Subjects Historical > FOR Classification > 1505 Marketing
Historical > Faculty/School/Research Centre/Department > College of Business
Keywords innovation; media firms; new product development; corporate social responsibility; Netherlands
Citations in Scopus 3 - View on Scopus
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