Do Segments Change Over Time: A Two Year Investigation Into The Success of Newspaper Targeting in New South Wales, Australia - 2009 and 2011
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Winchester, Maxwell 
ORCID: 0000-0001-5458-517X and Lees, Gavin
(2013)
Do Segments Change Over Time: A Two Year Investigation Into The Success of Newspaper Targeting in New South Wales, Australia - 2009 and 2011.
In: Australian and New Zealand Marketing Academy Conference 2013, 1 December 2013-4 December 2013, Adelaide, South Australia.
Abstract
Title on PDF: Do Segments Change Over Time: A Two Year Investigation of into the Success of Newspaper Targeting in New South Wales, Australia - 2009 and 2011
| Item type | Conference or Workshop Item (Paper) |
| URI | https://vuir.vu.edu.au/id/eprint/39900 |
| Official URL | http://pandora.nla.gov.au/pan/25410/20140311-1105/... |
| ISBN | 9780646563305 |
| Subjects | Historical > FOR Classification > 1505 Marketing Historical > Faculty/School/Research Centre/Department > College of Business |
| Keywords | marketing; News South Wales; NSW; newspaper; segmenting |
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