External Information Search: Students and Australian Universities
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Brennan, Linda, Watne, Torgeir and Parker, L (2012) External Information Search: Students and Australian Universities. In: ANZMAC 2012, 3 December 2012 - 5 December 2012, Adelaide, South Australia.
| Item type | Conference or Workshop Item (Paper) |
| URI | https://vuir.vu.edu.au/id/eprint/39942 |
| Subjects | Historical > FOR Classification > 1505 Marketing Historical > Faculty/School/Research Centre/Department > College of Business |
| Keywords | students; decision making; information search; university; marketing communications; advertising; interactive engagement |
| Download/View statistics | View download statistics for this item |
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