The Impact of Consumer Ethnocentrism and Country of Orgin Sub-Components for High Involvement Products on Young Chinese Consumers' Product Assessments

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Wong, Chui Yim, Polonsky, Michael Jay and Garma, Romana (2008) The Impact of Consumer Ethnocentrism and Country of Orgin Sub-Components for High Involvement Products on Young Chinese Consumers' Product Assessments. Asia pacific journal of marketing and logistics, 20 (4). pp. 455-478. ISSN 1355-5855

Abstract

The purpose of this paper is to examine the effect of country of origin (COO) subcomponents (i.e. design, assembly and parts), as well as the extent to which consumer ethnocentrism tendencies interact with these COO sub-components for young Chinese consumers with regards to product quality assessments and purchase intentions.

Item type Article
URI https://vuir.vu.edu.au/id/eprint/4054
Official URL http://www.emeraldinsight.com/journals.htm?issn=13...
Subjects Historical > FOR Classification > 1505 Marketing
Historical > Faculty/School/Research Centre/Department > School of Hospitality Tourism and Marketing
Keywords ResPubID15337. country of origin, COO, product design, manufacturing assembly, product parts, product quality assessments, consumers, ethnic, sub-components, China, Chinese
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