The role of loyalty programs in gambling: final report of findings from audit of electronic gaming machine gambling venues, literature review, online discussion boards and longitudinal telephone survey

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Van Dyke, Nina ORCID: 0000-0002-8872-3451, Jenner, Danielle and Maddern, Christine (2016) The role of loyalty programs in gambling: final report of findings from audit of electronic gaming machine gambling venues, literature review, online discussion boards and longitudinal telephone survey. Project Report. Office of Liquor, Gaming and Racing Department of Justice, Melbourne, Vic.

Additional Information

Commissioned by: Gambling Research Australia
Item type Monograph (Project Report)
URI https://vuir.vu.edu.au/id/eprint/40888
Subjects Historical > FOR Classification > 1117 Public Health and Health Services
Current > Division/Research > Mitchell Institute
Keywords marketing tactics, strategies, loyalty points, incentives, rewards, Australia, electronic gambling machines, EGM, venues
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