The Purchasing Motives of SMEs: A pilot study in Turkey
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Khosrowshahi, Farzad, Ozmen, ES and Öner, M. Atilla (2011) The Purchasing Motives of SMEs: A pilot study in Turkey. In: SPARC 2011, 8 June 2010 - 9 June 2011, Manchester, UK.
| Item type | Conference or Workshop Item (Paper) |
| URI | https://vuir.vu.edu.au/id/eprint/42597 |
| Official URL | http://usir.salford.ac.uk/id/eprint/23158/1/2011pr... |
| ISBN | 9781471704932 |
| Subjects | Current > FOR (2020) Classification > 3506 Marketing Current > Division/Research > College of Science and Engineering |
| Keywords | SME; buying behavior; marketing to SME; need driver; purchasing motive |
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