Are Young Consumers Still Susceptible to The Country-of-Origin Effect?
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Josiassen, Alexander (2009) Are Young Consumers Still Susceptible to The Country-of-Origin Effect? Journal of Business Systems Governance and Ethics, 4 (2). pp. 53-63. ISSN 1833-4318
| Item type | Article |
| URI | https://vuir.vu.edu.au/id/eprint/4363 |
| Official URL | http://www.jbsge.vu.edu.au/issues/vol04no2/Josiass... |
| Subjects | Historical > SEO Classification > 9104 Management and Productivity Historical > FOR Classification > 1505 Marketing Historical > Faculty/School/Research Centre/Department > School of Hospitality Tourism and Marketing |
| Keywords | ResPubID17822, country-of-origin, marketing research, value to consumers, young consumers |
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