The UK association conference attendance decision-making process

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Mair, Judith and Thompson, Karen (2009) The UK association conference attendance decision-making process. Tourism Management, 30 (3). pp. 400-409. ISSN 0261-5177

Abstract

This paper reports on research carried out into the consumer behaviour displayed by UK association conference delegates when deciding to attend a conference. Examination of the available literature suggested that there has been little investigation of the delegate's perspective on attending a conference, as most research into business events has traditionally been centred on the supply side particularly convention destination image, and association site selection. The paper found six underlying dimensions of the UK association conference delegate decision-making process – personal/professional development, networking opportunities, cost, location, time and convenience and health and wellbeing. Additionally, regression analysis showed that two of the dimensions (networking opportunities and cost) were significant predictors of intention to attend the conference again in the future.

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Item type Article
URI https://vuir.vu.edu.au/id/eprint/4442
DOI https://doi.org/10.1016/j.tourman.2008.08.002
Official URL http://www.sciencedirect.com/science?_ob=MImg&_ima...
Subjects Historical > Faculty/School/Research Centre/Department > School of Hospitality Tourism and Marketing
Current > FOR Classification > 1599 Other Commerce Management, Tourism and Services
Historical > SEO Classification > 970115 Expanding Knowledge in Commerce, Management, Tourism and Services
Keywords ResPubID17351, business events, conference, consumer behaviour, delegate decision-making
Citations in Scopus 80 - View on Scopus
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