The UK association conference attendance decision-making process
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Mair, Judith and Thompson, Karen (2009) The UK association conference attendance decision-making process. Tourism Management, 30 (3). pp. 400-409. ISSN 0261-5177
Abstract
This paper reports on research carried out into the consumer behaviour displayed by UK association conference delegates when deciding to attend a conference. Examination of the available literature suggested that there has been little investigation of the delegate's perspective on attending a conference, as most research into business events has traditionally been centred on the supply side particularly convention destination image, and association site selection. The paper found six underlying dimensions of the UK association conference delegate decision-making process – personal/professional development, networking opportunities, cost, location, time and convenience and health and wellbeing. Additionally, regression analysis showed that two of the dimensions (networking opportunities and cost) were significant predictors of intention to attend the conference again in the future.
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| Item type | Article |
| URI | https://vuir.vu.edu.au/id/eprint/4442 |
| DOI | 10.1016/j.tourman.2008.08.002 |
| Official URL | http://www.sciencedirect.com/science?_ob=MImg&_ima... |
| Subjects | Historical > Faculty/School/Research Centre/Department > School of Hospitality Tourism and Marketing Historical > FOR Classification > 1599 Other Commerce Management, Tourism and Services Historical > SEO Classification > 970115 Expanding Knowledge in Commerce, Management, Tourism and Services |
| Keywords | ResPubID17351, business events, conference, consumer behaviour, delegate decision-making |
| Citations in Scopus | 115 - View on Scopus |
| Download/View statistics | View download statistics for this item |
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