Cancel culture and the consumer: a strategic marketing perspective

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Saldanha, Natalya ORCID logoORCID: https://orcid.org/0000-0002-0980-8757, Mulye, Rajendra ORCID logoORCID: https://orcid.org/0000-0002-5441-4693 and Rahman, Kaleel ORCID logoORCID: https://orcid.org/0000-0002-1602-2955 (2022) Cancel culture and the consumer: a strategic marketing perspective. Journal of Strategic Marketing, 31 (5). pp. 1071-1086. ISSN 0965-254X

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Item type Article
URI https://vuir.vu.edu.au/id/eprint/46454
DOI 10.1080/0965254X.2022.2040577
Official URL https://www.tandfonline.com/doi/full/10.1080/09652...
Subjects Current > FOR (2020) Classification > 3506 Marketing
Current > Division/Research > VU School of Business
Keywords cancel culture, celebrity, marketing, brand marketing, celebrity influence
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