How do consumers interact with social media influencers in extraordinary times?

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Saldanha, Natalya ORCID logoORCID: https://orcid.org/0000-0002-0980-8757, Mulye, Rajendra ORCID logoORCID: https://orcid.org/0000-0002-5441-4693 and Japutra, Arnold ORCID logoORCID: https://orcid.org/0000-0002-0513-8792 (2024) How do consumers interact with social media influencers in extraordinary times? Journal of Research in Interactive Marketing, 18 (3). pp. 333-348. ISSN 2040-7122

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Item type Article
URI https://vuir.vu.edu.au/id/eprint/48471
DOI 10.1108/JRIM-02-2023-0062
Official URL https://www.emerald.com/insight/content/doi/10.110...
Subjects Current > FOR (2020) Classification > 3506 Marketing
Current > Division/Research > VU School of Business
Keywords pandemic; social network; social media campaigns; influencer marketing; social connectedness; consumer behaviour
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