How do consumers interact with social media influencers in extraordinary times?
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Saldanha, Natalya 
ORCID: 0000-0002-0980-8757, Mulye, Rajendra ORCID: 0000-0002-5441-4693 and Japutra, Arnold ORCID: 0000-0002-0513-8792
(2024)
How do consumers interact with social media influencers in extraordinary times?
Journal of Research in Interactive Marketing, 18 (3).
pp. 333-348.
ISSN 2040-7122
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| Item type | Article |
| URI | https://vuir.vu.edu.au/id/eprint/48471 |
| DOI | 10.1108/JRIM-02-2023-0062 |
| Official URL | https://www.emerald.com/insight/content/doi/10.110... |
| Subjects | Current > FOR (2020) Classification > 3506 Marketing Current > Division/Research > VU School of Business |
| Keywords | pandemic; social network; social media campaigns; influencer marketing; social connectedness; consumer behaviour |
| Download/View statistics | View download statistics for this item |
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