Amplifying (or buffering) the blow: How influencer signals shape brand cancellation outcomes
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Demsar, Vlad, Saldanha, Natalya 
ORCID: https://orcid.org/0000-0002-0980-8757, Sands, Sean and Ferraro, Carla
(2026)
Amplifying (or buffering) the blow: How influencer signals shape brand cancellation outcomes.
European Journal of Marketing, 60 (13).
pp. 27-59.
ISSN 0309-0566
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| Item type | Article |
| URI | https://vuir.vu.edu.au/id/eprint/49951 |
| DOI | 10.1108/ejm-04-2025-0283 |
| Official URL | https://doi.org/10.1108/ejm-04-2025-0283 |
| Subjects | Current > FOR (2020) Classification > 3506 Marketing Current > Division/Research > VU School of Business |
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